Reaching millennials & keeping them engaged is often a struggle. BYO Cup Day put Slurpee’s most famous asset, the cup, into their hands. Leading all OH&S negotiations & communications, increased sales by 270%, with more than a years worth of content shared by fans, in the one day.
Scope
- Social
- Content
- Point of Sale
- OH&S
Awards
270
Sales Increase
320
Litres Sold
80
Customers
100
'Cups' Sold
