It was the Victorian Premier who called the election “about trust”. But we all know election promises are made to win elections, but are typically forgotten afterwards. In the lead up to the Victorian State election, promises from both Labor and the Liberal Party were etched into 19kg chunks of stone. Presented to the now Premier Daniel Andrews on election day.
Scope
- Activation
- Content
- Social
- PR
Awards
148
Twitter Engagement
176
Trial Subscriptions
3,400
Earned broadcast media for every campaign dollar spent
