To increase RMIT’s first preferences, we developed a world first font and chrome browser extension that captured the world’s attention. Bringing researchers and academics from different disciplines together. Leveraging psychological insights and design principles to create, develop and test a font that is scientifically proven to slow down the reading process and help people remember more.
Scope
- Font
- Website
- Direct
- PR
- Social
Awards
”“Sans Forgetica was a total team effort and wouldn’t have happened at all were it not for you!”
RMIT
87
Leads
7
Earned Media Dollars
27
Social Impressions
260
Font Downloads
35
Chrome Extension Users
