The hashtag that saved a 100 year old company

In only four days, #SPCSunday became the #4 trending topic in Australia, shelves emptied and sales soared as families all over Australia enjoyed SPC fruit on #SPCSunday, rekindling their love for a proudly Aussie brand. A subsequent rescue package from the Victorian Government secured the future of the company.

Scope

  • Social
  • PR
  • Management

Awards

5

Earned Media Dollars

70

Sales Spike

100

Dollars Investment Secured

3000

Jobs Saved