In only four days, #SPCSunday became the #4 trending topic in Australia, shelves emptied and sales soared as families all over Australia enjoyed SPC fruit on #SPCSunday, rekindling their love for a proudly Aussie brand. A subsequent rescue package from the Victorian Government secured the future of the company.
Scope
- Social
- PR
- Management
Awards
5
Earned Media Dollars
70
Sales Spike
100
Dollars Investment Secured
3000
Jobs Saved
