Converted 4 million cans into 4 million conversation starters in every major Australian supermarket

Celebrating the families who grow our food. #MyFamilyCan packaging design halted a sales dip within the first month selling 1m units to deliver a 17% sales uplift, 1.2m direct social interactions, 3.7m video views leading to #1 Australian FMCG brand for engagement.

Scope

  • Strategy
  • Photography
  • Packaging
  • Social
  • Content
  • Point of Sale

Awards

1

Cans Sold in 1st Month

1

Direct Social Interactions

1

FMCG brand for engagement in Australia