Celebrating the families who grow our food. #MyFamilyCan packaging design halted a sales dip within the first month selling 1m units to deliver a 17% sales uplift, 1.2m direct social interactions, 3.7m video views leading to #1 Australian FMCG brand for engagement.
Scope
- Strategy
- Photography
- Packaging
- Social
- Content
- Point of Sale
Awards
1
Cans Sold in 1st Month
1
Direct Social Interactions
1
FMCG brand for engagement in Australia