Establishing Burdekin as a premium rum through an integrated communication plan that’s trackable, accountable and engaging, to create advocacy & demand. Driving increased awareness in QLD while launching the brand in Sydney and Melbourne.
Scope
- Strategy
- Media Planning
- Media Buying
- Film
- Digital
- OOH
- Social
”"Thanks for your dedication to this launch, Ari."
Burdekin
390
Increase in Social Interactions
49
Increase in Followers
1
Video Views
36
Sales Increase
