Harnessing audience insights and analytics to amplify engagement, attendance, and enrolment outcomes.

Built on 2024 campaign insights and efficiencies to extend reach and drive higher engagement. Introduced new channels to deliver a more omnipresent campaign experience, which led to measurable increases in audience action.

Scope

  • Media strategy
  • Media plan
  • Programming
  • Advertising
  • Optimisation

50%

Increase in click through rate

31

Decrease in cost per click

20.2

Increase in engagement